Quality Attention vs. Mall Clutter
We appreciate that digital screens in shopping malls & airports offer high foot traffic, but our network doesn't sell traffic.
We sell unavoidable, high-quality attention.
Let me explain why advertising with us delivers a far greater return on your investment than a mall screen.
Captive Audience & High Dwell Time
Mall screens are often positioned in corridors or near escalators. The user is in transit and their primary focus is movement or finding a store.
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Mall Screens: You get a fleeting glance, a few milliseconds, as people rush past with bags, looking at their phones or talking to a friend. Your ad is just background noise in a high distraction environment.
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Our Hosts(Barbers/Salons): We place your ad in a low-distraction, high-dwell-time environment. People are sitting, waiting for a service, and they are inherently bored. Their attention is captive for 30-90 minutes. Your ad is seen, read, and processed, guaranteeing maximum viewability.
Hyper-Local and Intentional Geotargeting
A mall screen targets everyone, which means it targets no one specifically. Your business needs to reach people who can and will physically visit your location.
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Mall Screens: Their audience is regional, including people who drove 45 minutes to shop. Their location relevance is diluted. You pay to show your ad to thousands of people who may never be your customer.
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Our Network (Barbers/Salons): Our screens are specifically placed to capture the local community. The people sitting in a neighbourhood barber shop are residents, employees, and frequent visitors of that immediate area. Your ad is shown to the exact local demographic most likely to drive or walk directly to your business after seeing your promotion. We guarantee actionable local reach.
Cost Efficiency and Frequency Control
Because mall networks are massive, they must charge a premium, and you have less control over how frequently your ad plays.
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Mall Screens: Your ad is often buried in a massive rotation with national brands, playing sporadically throughout the day. You are paying a high price for low frequency and fleeting exposure.
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Our Network: We offer incredible frequency in a curated, limited rotation. In our 15-minute loop, your ad will play 4 times in an hour. As people are getting their haircut, people will see & process your advertisement at least once GUARANTEED during their time in the chair. This repeated exposure drives brand recall and motivation to act far more effectively than a single, rushed view in a crowded mall.